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- In March 2016, Lexus announced that it will be producing a new flagship vehicle: the two-door LC 500. The vehicle will be produced for late 2017 in a V8 version putting out 467 horsepower. The LC 500h, a V6 hybrid variant, could potentially become available in late 2017 or early 2018. - Source: Internet
- Maruti Suzuki has the widest dealer and service network in India and this automaker can be termed an Indian auto company. The company was started as Maruti Udyog Limited by Sanjay Gandhi with about 74 percent stake for the Indian government and 26 percent for Suzuki in this. Maruti Suzuki has introduced the Nexa Experience range of dealership that makes it a great brand to consider those who want to differentiate between the premium and the affordable range. - Source: Internet
- Global cumulative sales of Lexus brand hybrid electric cars reached the 500,000 mark in November 2012.[161] The 1 million sales milestone was achieved in March 2016.[162] The Lexus RX 400h/RX 450h ranks as the top selling Lexus hybrid with 335,000 units delivered worldwide as of March 2016 , followed by the Lexus CT 200h with 267,000 units.[162] - Source: Internet
- In 2014, the Lexus brand set a new global sales record after selling 582,000 vehicles. This made Lexus the fourth best selling luxury brand in the world, trailing BMW, Audi and Mercedes-Benz.[159] - Source: Internet
- The Lexus brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S. - Source: Internet
- Industry observers have attributed Lexus’ early marketing successes to higher levels of perceived quality and lower prices than competitors, which have enabled the marque to attract customers upgrading from mass-market cars.[12][40] A reputation for dependability, bolstered by reliability surveys, also became a primary factor in attracting new customers from rival premium makes.[273][274] Lexus has since grown to command higher price premiums than rival Japanese makes,[275] with new models further increasing in price and reaching the more than $100,000 ultra-luxury category long dominated by rival European marques.[276][277][278] - Source: Internet
- The Lexus brand launched in the Indian market in 2017,[155] with the models RX450h, LX450d, LX570, ES300h,[156] NX, LS.[157] Dealerships in Mumbai, Delhi, Gurgaon, and Bangalore became operational in March 2017, when the brand began sales in India with a second set of dealerships opening in Chandigarh, Kochi, and Chennai toward the end of 2017.[156] This made Lexus the fifth luxury brand to be launched in India, after Mercedes-Benz, Porsche, BMW, and Audi. - Source: Internet
- Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989.[8] Subsequently, the division added sedan, coupé, convertible and SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name. In 2005, a hybrid version of the RX crossover debuted and additional hybrid models later joined the division’s lineup. Lexus launched its own F marque performance division in 2007 with the debut of the IS F sport sedan, followed by the LFA supercar in 2009. - Source: Internet
- Automotive analysts have also noted Lexus’ relative newcomer status as a marketing challenge for the brand,[279] although some have debated the requirement of a long history.[275][280] European rivals have marketed their decades of heritage and pedigree,[281] whereas Lexus’ reputation rests primarily upon its perceived quality and shared history with parent company Toyota.[275] Several analysts have stated that Lexus will have to develop its own heritage over time by highlighting technological innovations and producing substantial products.[100][279] - Source: Internet
- Lexus has not sold as well in Europe, where it suffers from smaller brand recognition, image, and a less-developed dealership network.[163] In European markets, the Lexus LS has ranked behind Jaguar, Mercedes-Benz, Audi, and BMW in flagship luxury car sales.[164] Automotive analysts have suggested a possible rationale for the sales disparity, in that European buyers place less emphasis on vehicle reliability and have more brand loyalty to established domestic marques.[163] In contrast, the Lexus LS has ranked second in sales to the Mercedes-Benz S-Class (and ahead of rivals from BMW, Audi, and Jaguar) in markets outside Europe, such as South Africa.[165] - Source: Internet
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